Location
Madrid, Spain
Industry
Fashion
Space of work
PILOT STORE COLLECTION STRATEGY
Timeline
4 years
Vision
PRODUCT STRATEGY
The project began with the product. Collections were analysed by category, volume and customer relevance to create a clearer hierarchy and a more intuitive shopping experience. The goal was simple: make the collection easier to understand.
Challanges
PILOT STORE DEVELOPMENT
The pilot store became a testing ground for a new visual merchandising approach. Store layouts, product zoning and collection presentation were structured to create a consistent retail language that could later be scaled across the network.
Final thoughts
IMPACT
The framework was successfully implemented across 20 stores, including 4 flagship locations. The result was 95% visual consistency, an 18% increase in sell-through and a 20% reduction in execution deviations.
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PROJECTS
